Privacy Policy

Last Updated: March 2026

1. Introduction

This Privacy Policy explains how Knights Link London (a trading name of Craddock Industries Limited, Company No. 17097096) collects, uses, and protects your personal data in accordance with UK GDPR and the Data Protection Act 2018.

2. Data Controller

Craddock Industries Limited is the data controller responsible for your personal data. Registered office details are available upon request.

3. Information We Collect

We may collect and process the following data:

  • Identity Data (name)
  • Contact Data (email address, billing and delivery address)
  • Financial Data (payment details processed securely via third-party providers)
  • Transaction Data (order history)
  • Technical Data (IP address, browser type, device information)
  • Usage Data (website interactions)
  • Marketing Preferences

4. Lawful Basis for Processing

We process your data under the following lawful bases:

  • Contractual necessity: to fulfil your order
  • Legal obligation: to comply with tax and accounting requirements
  • Legitimate interests: to improve our services and prevent fraud
  • Consent: for marketing communications

5. How We Use Your Information

We use your data to:

  • Process and fulfil orders
  • Manage payments and delivery
  • Communicate with you about your order
  • Improve our website and customer experience
  • Send marketing communications where you have opted in

6. Marketing Communications

You will only receive marketing emails if you have explicitly opted in. You can unsubscribe at any time via the link in emails or by contacting us.

7. Sharing Your Information

We do not sell your personal data. We may share your data with:

  • Payment processors (e.g. Stripe, PayPal)
  • Delivery providers
  • Website hosting and eCommerce platforms
  • Marketing and analytics providers

All third parties are required to respect the security of your data.

8. International Transfers

Where data is transferred outside the UK, we ensure appropriate safeguards are in place, such as standard contractual clauses.

9. Data Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse.

10. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements.

11. Your Legal Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request erasure of your data
  • Restrict processing
  • Object to processing
  • Data portability
  • Withdraw consent at any time

To exercise your rights, please contact us.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

12. Cookies

Our website uses cookies to:

  • Enable website functionality
  • Analyse traffic and user behaviour
  • Support marketing and advertising

You can manage cookie preferences through your browser settings. A cookie banner should be presented where required.

13. Third-Party Links

Our website may include links to third-party websites. We are not responsible for their privacy practices.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page.

15. Contact Us

If you have any questions about this Privacy Policy or your data, please contact hello@knightslink.com.